"Life is like riding a bicycle, to keep your balance, you must keep moving." - Albert Einstein
There is wisdom in that quote, along with a reminder that it is essential to maintain momentum if we want to continue to move forward.
To jump-start thinking, we put together five ideas to consider as you plan.
5 Second Half Strategies
1
Tradeshows cancellations have left a void. Consider planning your own event. It could be live when life returns to normal. Or you could do a virtual event – a peer-to-peer idea-sharing and networking lunch.
2
Loyal customers will be more critical than ever in the second half of the year. How do you market to them, and can you improve your strategy in any way?
3
If you have always wished you had time to map the buyer’s path to purchase, this is your moment. Once that is done, audit your content and marketing materials. Identify gaps and plan to fill them.
4
As you anticipate returning to your place of business, consider producing inspirational banners. They are an inexpensive way to communicate a positive message to customers and employees.
5
If your organization uses personas, look at how you can use them to create targeted email campaigns and direct mail. If you don’t use personas, consider creating three or four now to help you collect buying insights for use in the second half of the year.
Marketers and creatives perform vital roles, and your determination, creativity, and business savvy are needed more than ever. If you reimagine your approach, please know we are here for you.
Whatever you need, WE GOT IT!
